July 15th, 2010
TakaraTomy’s Jenny Doll Returns in 2010
I was very excited this week to discover that Takara Tomy of Japan has a brand new Jenny website, just in time for her 25th anniversary.
The Jenny doll is Takara’s Barbie-equivalent… only she’s not, really, because the premier Japanese fashion doll (the one as ubiquitous in Japan as Barbie is in America) is Licca-chan, also by Takara. Licca has been beloved by little girls in Japan since 1967. Meanwhile, Jenny came on the scene some 20 years later, and was initially sold as Takara Barbie under license from Mattel. Licca is occasionally imported overseas as “Lisa”; Jenny hasn’t had that kind of luck, at least as a playline doll.
Over the years, Takara has seemed at a loss as to what to do with Jenny. There have been a few attempts to revive her as a playline doll (Angel’s Garden, which was anime-inspired; Fashion Station, which focussed on modern fashion), and many attempts to market her to collectors. They’ve done collaborations with lolita fashion brands! They’ve come out with monthly themed Calender Girl dolls (the last of which was cancelled, allegedly due to copyright issues over Rose of Versailles)! They did work uniforms, historical fashions, school uniforms, anything that might appeal to adult collectors. Transformers fans who remember Sports Label (Optimus Prime and Megatron transform into NIKE Sneakers! With real laces!) may recognize a pattern.
Judging from their own timeline, it looks like Jenny disappeared from the market around 2007. But she’s back, for her 25th anniversary!
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